The Chili Coach Rupp Called "The Best in the Bluegrass"
Now Available Online
The legendary Brooking's Restaurant chili recipe, preserved since 1936,
is now easier to get than ever before.
Big Blue Nation...
If you were around Lexington before 1991, you remember Brooking's Restaurant on Euclid Avenue. That little spot where Coach Adolph Rupp had his regular booth and ate the same incredible chili for two decades.
When Brooking's Restaurant closed in 1991, the recipe didn't disappear. It was carefully preserved and has been available in limited quantities ever since.
Now it's easier to get than ever.
For the first time, you can order this legendary chili mix online with larger quantities available for home use, gifts, or even your own restaurant.
Edward Brooking stirs a pot of his famous chili at his Lexington diner, Brooking’s Restaurant in Aug. 31, 1979, the day before his 90th birthday. Brooking’s said at the time his popular chili and diner is a “working man’s” place.
This Is The Authentic Recipe
This is the exact same chili recipe that:
Coach Rupp called "The Best Chili in the Bluegrass"
✓ He ate regularly for 20 years at his reserved booth
✓ Made Brooking's Restaurant legendary around UK campus from 1936-1991
✓ Has been preserved and available in small quantities since the restaurant closed
✓ Is now available online with expanded ordering options
In 1985, when the NCAA Final Four was in Lexington, millions of Americans saw Brooking’s when sports commentator Al McGuire did his network TV show from the restaurant.
Edward Brooking, center, celebrated his 93rd birthday Sept. 1, 1982 at his Euclid Avenue diner, Brooking’s Restaurant with Charlene Taylor and Sonny Perry. A little more than two weeks later, the “chili king” of Lexington died.
Exclusive Interview with John Dance
The man who saved Brooking's legendary chili recipe from disappearing forever
In 1991, when Brooking's Restaurant closed after 55 years, John Dance stepped in to purchase the original recipe directly from the Brooking family. He spent decades perfecting the spice blend and packaging to recreate the exact taste Coach Rupp loved. In this exclusive interview, John tells the story in his own words of how he preserved this piece of UK history and eventually passed it on to current owner Danny Collins.
Now More Accessible Than Ever
While this authentic recipe has been available since 1991, it was only in limited quantities through select channels.
What's new:
✓ Online ordering for the first time
✓ Larger package options available
✓ Wholesale quantities for restaurants
✓ Fast shipping nationwide
✓ Stock up for the entire season
Choose Your Package:
🌶️ SINGLE PACK - $11.95
5.4oz package makes 3 (8-bowl) pots of chili
Perfect for trying the legend yourself
🌶️ 3-PACK - $29.95 (Save $6)
Most Popular Choice
3 packages of 5.4oz each - makes 9 (8-bowl) pots total
Great for regular use throughout the season
🌶️ 12-PACK - $95.00 (Save $48)
Best Value - Stock Up Special
12 packages of 5.4oz each - makes 36 (8-bowl) pots total
Perfect for serious tailgaters, gifts, and stocking up
🌶️ WHOLESALE CASES - 24 PACKAGES: For grocery stores, restaurants, and retail outlets
Purchase cases of 24 packages for resale in your store or restaurant. Contact us for special wholesale pricing that allows you to make money buying wholesale then selling individual packages in your own retail location.
Amazing Value
Each 5.4oz package makes 3 full pots of chili (8 bowls each) - that's 24 bowls of legendary chili from just one package!
12-Pack Special: Makes 36 pots of chili - enough for the entire tailgate season and beyond. That's less than $4 per pot of Coach Rupp's favorite chili!
HOW TO MAKE BROOKING'S LEGENDARY CHILI
It's Easier Than You Think
One of the best things about Brooking's Chili? You don't need to be a chef to make it perfectly. Just follow these simple steps and you'll have the same incredible chili Coach Rupp enjoyed for 20 years.
What You'll Need:
2 pounds Ground Chuck (don't brown it - we'll show you why)
1 package Brooking's Chili Spice Mix (this is where the magic happens)
1/2 cup Sweet Onion, finely chopped
2 2/3 cups Warm Water
1 can (15 oz.) Tomato Puree
1 can (15.5 oz.) Red Kidney Beans (include the juice)
Simple Steps:
1. Start with the meat - Separate 2 pounds of ground chuck into small pieces. Here's the secret: Don't brown the meat first. This is part of what makes Brooking's chili unique.
2. Add the magic - Mix in your Brooking's Chili Spice Mix and finely chopped sweet onion. This is where that legendary flavor starts.
3. Add water and cook - Stir in 2 2/3 cups warm water. Mix thoroughly and cook over medium heat for 30 minutes, stirring frequently.
4. Add tomatoes - Stir in the tomato puree and cook for another 15 minutes, stirring often.
5. Finish with beans - Add the kidney beans along with their juice. Stir well and you're done!
That's It!
In less than an hour, you'll have authentic Brooking's chili that tastes exactly like what Coach Rupp ate at his regular booth. The Brooking's Chili Spice Mix does all the work - you just follow the simple steps.
Each package makes 3 full pots (8 bowls each), so you'll have plenty for the whole family, your tailgate crew, or to freeze for later.
No guesswork. No complicated ingredients. Just the legendary taste that made Brooking's Restaurant famous.
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